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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

They Just Won’t Quit: Boomers Still Want to Work Post Retirement

In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...

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Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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4 HR Strategies You Should Own

Centro is an ad-tech firm that already has more than 700 employees in some 37 offices across the country. Centro ...

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Feet on the Street: Where in the World is Centro?

The brisk fall air is descending upon us and it's almost time to pull out the sweaters. We know that ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Is Happiness The New ROI?

In this episode of the future of work podcast Shawn and I explore some of the things he is doing ...

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