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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

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The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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Centro CEO strives to create 'strong, healthy teams of people'

"Today, Centro is a digital advertising platform that boasts more than 700 employees and more than 2,500 customers. Through all ...

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Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

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To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

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Centro Women of the Workplace: Nothing Short of WOW

Remember Rosie the Riveter? She was tough. Independent. In fact, this iconic campaign inspired millions of women to join the ...

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#CentroCareers | Hot Tech Jobs at Centro

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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Publisher News: Industry Insights

Why Publishers Should Act Like Agencies Centro’s own Katie Risch, vice president of publisher development, highlights what publishers need to ...

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