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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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4 HR Strategies You Should Own

Centro is an ad-tech firm that already has more than 700 employees in some 37 offices across the country. Centro ...

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Feet on the Street: Where in the World is Centro?

The brisk fall air is descending upon us and it's almost time to pull out the sweaters. We know that ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Is Happiness The New ROI?

In this episode of the future of work podcast Shawn and I explore some of the things he is doing ...

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Baby Boomers: A Realtor's Dream

We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. ...

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Baby Boomers: Still a Boon for your Business

Information on marketing to Millennials can be found virtually anywhere these days, but what about Baby Boomers? Once a prime ...

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