Blog Archives - Page 121 of 193 - Basis Technologies
REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

Read More
The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

Read More
Centro CEO strives to create 'strong, healthy teams of people'

"Today, Centro is a digital advertising platform that boasts more than 700 employees and more than 2,500 customers. Through all ...

Read More
Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

Read More
To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

Read More
Centro Women of the Workplace: Nothing Short of WOW

Remember Rosie the Riveter? She was tough. Independent. In fact, this iconic campaign inspired millions of women to join the ...

Read More
#CentroCareers | Hot Tech Jobs at Centro

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

Read More
Publisher News: Industry Insights

Why Publishers Should Act Like Agencies Centro’s own Katie Risch, vice president of publisher development, highlights what publishers need to ...

Read More
Publisher Partner of the Month: The Atlanta Journal Constitution

We are excited to spotlight the Atlanta Journal Constitution (AJC) as our October Partner of the Month! The Atlanta Journal ...

Read More
chevron-down