Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...
Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...
There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...
"Today, Centro is a digital advertising platform that boasts more than 700 employees and more than 2,500 customers. Through all ...
Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...
There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...
Remember Rosie the Riveter? She was tough. Independent. In fact, this iconic campaign inspired millions of women to join the ...
Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...
Why Publishers Should Act Like Agencies Centro’s own Katie Risch, vice president of publisher development, highlights what publishers need to ...