With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...
What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail ...
We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining ...
Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...
In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...
With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...
The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...
Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...
Centro is an ad-tech firm that already has more than 700 employees in some 37 offices across the country. Centro ...