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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

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#CentroInAction: A Digital Bargain On Social

What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail ...

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Native Social: Digital Ads go Au Naturel

We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining ...

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Centro Careers: Hot Jobs in Tech

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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They Just Won’t Quit: Boomers Still Want to Work Post Retirement

In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...

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Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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4 HR Strategies You Should Own

Centro is an ad-tech firm that already has more than 700 employees in some 37 offices across the country. Centro ...

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