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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

#CentroLife: This is the place for Centerns

Our month-long celebration of culture is slowly winding down. To help us close it out, we are bringing you one ...

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Programmatic Zeitgeist: The Implications of Google Pulling YouTube Inventory Off Its Ad Exchange

Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...

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#CentroLife: To Be a Centern in San Francisco

Centro’s internship program extends from our home base in Chicago all the way to our San Francisco office where four ...

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#CentroLife :: This is the Place for You

In January of this year, Centro began a slow, systematic brand evolution – scheduled to unfold over the course of ...

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Generation Z: They’re Changing the Workplace, Too

With their growing population, yearning to be homeowners, and strong sense of entrepreneurialism, Generation Z is causing quite the commotion ...

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Wellnesspalooza: Happiness of the Mind and Body

Every year, Centro sponsors a free health screening for all employees and encourages 100% participation across the company. Those that ...

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#CentronShorts: The Stories Behind the Shots

Get the popcorn, because you're in for a title bout in the newest chapter of our #CentronShorts story. In these brief ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Centrons Making a Difference

Across the country, Centrons strive to give back to the community through volunteer efforts with a desire to make a ...

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