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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

7 Programmatic Advertising Trends Shaping 2026

The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.

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Blog Posts

Digital Innovations Awesome List: DIAL

The weather may be inconsistent (here in New York at least!), but our Digital Innovations team sure isn’t! We’ve got ...

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Tweet-Cap: ad:tech NY Day 2 In 140 Characters or Less

In the blink of an eye, day two of #adtechNY has flown by. The themes from day one, including ad ...

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Tweet-Cap: ad:tech NY Day 1 in 140 Characters or Less

A fast-paced day at ad:tech New York is in the books and there were plenty of themes and speakers that ...

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Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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Trends and Investments: Media strategy in an on-demand world

“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...

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Publisher News: Industry Insights

IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in ...

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Publisher Partner of the Month: Utah Media Group

We are thrilled to announce that this month’s Partner of the Month is the one and only Utah Media Group ...

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#DigitalZeitgeist: I Created This Awesome Ad for You, Now Respond!

Let’s say you’re an airline CMO and you started a new route to a vacation destination. Who doesn’t love promotional ...

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The Right Person, Time & Place Means Nothing Without the Right Creative

Read more on the HubSpot Blog

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