To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Since Centro started, we’ve had one goal: improve the lives of the people behind the campaigns. That’s why we build ...
This August, we are highlighting our corporate culture at Centro. With the recognition we’ve received from the likes of Ad ...
Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...
If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...
"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...
"Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...
Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...
“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...
GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...