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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

#CentroLife: To be a Centern

For some, being an intern meant that one was destined for most mundane tasks:  coffee runs, endlessly making copies, and ...

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#CentronShorts: The Stories Behind the Shots

Last December, Instagram announced that it surpassed 300 million active users. Though impressive, it still has a reputation for being ...

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Centrons Find Gratitude While Reflecting on our Manifesto

With culture month kicking into high gear there is no better time to sit back, take a deep breath, and ...

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Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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Hot Jobs in Tech

Since Centro started, we’ve had one goal: improve the lives of the people behind the campaigns. That’s why we build ...

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Work Space Is Not As Important As the People You Put into It

This August, we are highlighting our corporate culture at Centro. With the recognition we’ve received from the likes of Ad ...

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Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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Centro snaps up social media software specialist

"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...

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