Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...
Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...
With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...
Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...
As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...
Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...