To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...
Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...