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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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Centro snaps up social media software specialist

"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...

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Centro Buys Social Ad Tech Firm GraphScience

  "Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...

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Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...

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Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...

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Centro Acquires GraphScience to Help Marketers Optimize Social Ads at Scale

GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...

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#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...

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Working at Centro: A Day in the Life

With the end of July marking the halfway point of summer, what better time to bring you a new edition ...

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