Aug 12 2015
Basis Technologies

Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months to make this happen. Raise your hand if your advertising client has asked you to guarantee viewability on the campaigns you execute. Now, raise your hand if your publishing partners have told you they can't measure for viewability on 100 percent of impressions. This disconnect is causing friction.

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