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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How Can Agencies Adapt as AI Reshapes the Traditional Agency Model?

Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.

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Blog Posts

Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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The Audacity to Change Ourselves

The old saying goes, "If you do something you love, you'll never work a day in your life." In no ...

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Programmatic is Going Primetime

On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...

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Centro Ranked as the #9 Best Medium Company to Work For by Fortune

Read more on Fortune 

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#CentroInAction: Delivering Electrifying Campaign Performance

As marketers, we’ve got a lot to think about: goals to hit, brands to promote, alternative fuel vehicles to launch. ...

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The Pillars of Performance, Part 3: Execution

There’s an age-old debate around the merits of marketing versus brand advertising. Marketers claim: “Creative is not valuable unless it ...

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Tweet-cap: ANA Masters of Marketing, Day 2 in 140 Characters or Less

Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s ...

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Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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#CentroCareers in Tech | This is the Place for You

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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