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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

Centro Buys Social Ad Tech Firm GraphScience

  "Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...

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Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...

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Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...

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Centro Acquires GraphScience to Help Marketers Optimize Social Ads at Scale

GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...

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#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...

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Working at Centro: A Day in the Life

With the end of July marking the halfway point of summer, what better time to bring you a new edition ...

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A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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Generation X: Stuck in the Middle

Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...

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Millennials: The Generation to Look Out For

Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...

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