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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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Generation X: Stuck in the Middle

Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...

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Millennials: The Generation to Look Out For

Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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Record Agency Pitches: Is It A Harbinger Of A New Model?

  With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...

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Building a cross-channel strategy? 7 terms you’ll need to know.

Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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Programmatic Zeitgeist: Publishers are Clear on Viewability, but are Advertisers?

Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...

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Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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