Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
You'll find few complainers at this ad-tech firm, whose software aims to boost digital advertising campaigns: 95% of the company's ...
Centro has made the top 100 companies in Fortune’s list of Best Places to Work for Women in America. AMAZING! ...
For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...
September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New ...
Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different ...
“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...
Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...
Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...
What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail ...
