We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook,” according to a statement provided to MMW.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
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