Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook,” according to a statement provided to MMW.