Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook,” according to a statement provided to MMW.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
