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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

How Brands Can Build Memory That Drives Performance

Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.

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Blog Posts

#CentroLife: To Be a Centern in San Francisco

Centro’s internship program extends from our home base in Chicago all the way to our San Francisco office where four ...

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#CentroLife :: This is the Place for You

In January of this year, Centro began a slow, systematic brand evolution – scheduled to unfold over the course of ...

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Generation Z: They’re Changing the Workplace, Too

With their growing population, yearning to be homeowners, and strong sense of entrepreneurialism, Generation Z is causing quite the commotion ...

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Wellnesspalooza: Happiness of the Mind and Body

Every year, Centro sponsors a free health screening for all employees and encourages 100% participation across the company. Those that ...

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#CentronShorts: The Stories Behind the Shots

Get the popcorn, because you're in for a title bout in the newest chapter of our #CentronShorts story. In these brief ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Centrons Making a Difference

Across the country, Centrons strive to give back to the community through volunteer efforts with a desire to make a ...

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Centro Gives Back With The Giving Tree Program

Winston Churchill once said, “We make a living by what we get, but we make a life by what we ...

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Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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