Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...
Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...
Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...
Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than ...
Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...
Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...
For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has ...