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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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Record Agency Pitches: Is It A Harbinger Of A New Model?

  With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...

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Building a cross-channel strategy? 7 terms you’ll need to know.

Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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Programmatic Zeitgeist: Publishers are Clear on Viewability, but are Advertisers?

Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...

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Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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Publishers & DSPs Part III: What to Look for in a DSP

Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...

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Centro Creates Demand Side Platform to Help Increase Audience Reach for Publishers Including Tribune Publishing, The McClatchy Company and The E.W. Scripps Company

150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...

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Publishers & DSPs Part II: A Route to Digital Extension

So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...

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