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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Why Your AI Narrative Should Focus on Growth, Not Just Efficiency

Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.

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Blog Posts

Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...

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Rethinking the Meaning of Labor Day

What do you think of when you hear the words Labor Day? Long weekends? Final trips? Backyard get-togethers? Well, yes ...

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Don’t let the rise of tech take a toll on talent

It’s no secret that digital media is moving at lightning speed. The industry is exploding with new technology, new tools, ...

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Centro's Hot Jobs in Tech

September is here and that means we have some fresh tech positions for you! Since our founding we’ve had one goal: ...

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September 1st Spells Digital D-Day for Adobe Flash

An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...

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#CentronShorts: The Stories Behind the Shots

The world is full of things that motivate us. Today, you'll find out what motivates this Centron to run in ...

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#CentroLife: This is the place for Centerns

Our month-long celebration of culture is slowly winding down. To help us close it out, we are bringing you one ...

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Programmatic Zeitgeist: The Implications of Google Pulling YouTube Inventory Off Its Ad Exchange

Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...

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#CentroLife: To Be a Centern in San Francisco

Centro’s internship program extends from our home base in Chicago all the way to our San Francisco office where four ...

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