To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
"I wanted to build something the right way," founder and CEO Shawn Riegsecker said at a keynote address when talking about Centro's origins. "I firmly believe ...
Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...
Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...
Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...
Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...
"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost
The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...
Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...
We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...