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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Centro DSP Adds Video Inventory And Mobile Audience Data Integrations

Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...

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Basis DSP: Your Mobile-First, Cross-Channel Solution

For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has ...

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Centro Connects to DoubleClick Ad Exchange, Dailymotion Exchange and LiveRail for Programmatic Video Advertising at Scale

Centro DSP Expands Cross-Channel Ad-Buying Capabilities with Integrations for Video Inventory; Adds Mobile Audience Data from Oracle BlueKai, NinthDecimal NEW ...

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Centro rated as the 28th Best Workplace for Millennials by Fortune

The software firm is based in Chicago, Illinois and focuses on employee development. “Centro is for dreamers—the company’s lofty business ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series. It is a big week for Centro, with some fantastic events ...

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The New Local: Opportunity On Every Corner

It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...

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Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Part II: Dimensions of Digital Video

We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...

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Catering to the Cross-Channel Customer: Takeaways from Argyle and a Brand New Video

I had the pleasure of attending the Argyle CMO Leadership Forum in San Francisco last week.  If you haven’t been, ...

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