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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

How Business Insider Made Private Marketplaces Work

Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...

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5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...

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Centro Expands Presence in Chicago, New York and Dallas with 110,000 Square Feet of New Office Space

Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...

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After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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Feet on the Street: Where in the world is Centro?

Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...

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#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...

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