REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

Read More
#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

Read More
Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More

"... suppliers who are succeeding most are the ones that are not making things more complicated, but making it easier ...

Read More
Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

Read More
Centro Raises $30 Million Series B Round from Neuberger Berman Private Equity Funds

CHICAGO – May 20, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced a $30 ...

Read More
Centro Lands $30 Million Series B Funding Round

"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can ...

Read More
Centro reloads with $30 million in funding

"Advertising-technology company Centro has landed another $30 million from a Wall Street money manager to continue its fast growth. It's ...

Read More
CENTRO BUILDS A DSP JUST FOR INDEPENDENT AGENCIES

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

Read More
RANKED: The hottest pre-IPO ad tech startups of 2015

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

Read More
chevron-down