REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Working at Centro: A Day in the Life

After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...

Read More
The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

Read More
Publisher News: Industry Insights

Growth in Video Advertising Video consumption is at an all-time high and, due to developments in device and app capabilities, ...

Read More
Publisher Partner of the Month: Dispatch Media Group

We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 ...

Read More
RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

Read More
Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

Read More
#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

Read More
Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More

"... suppliers who are succeeding most are the ones that are not making things more complicated, but making it easier ...

Read More
Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

Read More
chevron-down