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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

Feet on the Street: Where in the World is Centro

Welcome back to a new edition of Feet on the Street! The third week of our 3T Programmatic Roadshow is ...

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The Rise of Digital Video: Is Your Brand in Full View?

Have you met Jennifer? More importantly, has Jennifer met you? Jennifer started her morning doing yoga along with her favorite ...

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#CentroInAction: A Digital Boost for Enrollment

The Challenge Heading into the fall semester, a local university needed to boost enrollment numbers in its core and specialty ...

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Why One Company Pays its Employees to go Away for 3 Weeks

"I wanted to build something the right way," founder and CEO Shawn Riegsecker said at a keynote address when talking about Centro's origins. "I firmly believe ...

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Programmatic Zeitgeist: ‘Programmatic’ Is a Very Broad Term Encompassing a Lot of Topics

Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...

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How Business Insider Made Private Marketplaces Work

Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...

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5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...

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Centro Expands Presence in Chicago, New York and Dallas with 110,000 Square Feet of New Office Space

Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...

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After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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