Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...
GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...
As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...
With the end of July marking the halfway point of summer, what better time to bring you a new edition ...
When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...
Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...
Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...
Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...
With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...
