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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Blog Posts

#3TbyCentro: The Road So Far

St. Louis, Kansas City, Nashville, and Oklahoma City are in the books. After four shows in the last two weeks ...

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Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

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Feet on the Street: Where in the World is Centro

Welcome back to a new edition of Feet on the Street! The third week of our 3T Programmatic Roadshow is ...

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The Rise of Digital Video: Is Your Brand in Full View?

Have you met Jennifer? More importantly, has Jennifer met you? Jennifer started her morning doing yoga along with her favorite ...

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#CentroInAction: A Digital Boost for Enrollment

The Challenge Heading into the fall semester, a local university needed to boost enrollment numbers in its core and specialty ...

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Why One Company Pays its Employees to go Away for 3 Weeks

"I wanted to build something the right way," founder and CEO Shawn Riegsecker said at a keynote address when talking about Centro's origins. "I firmly believe ...

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Programmatic Zeitgeist: ‘Programmatic’ Is a Very Broad Term Encompassing a Lot of Topics

Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...

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How Business Insider Made Private Marketplaces Work

Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...

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5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...

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