Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...
Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...