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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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Centro Unveils Cross-Channel DSP For Regional Marketers

Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...

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Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...

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Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind

Read More on GeoMarketing 

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Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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Consumers Shop ‘Til They Drop This Mother’s Day

Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...

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Vacationers are Going Digital. Are You?

When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...

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Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

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