Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...
Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...
Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...
