A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...
Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...
We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...
Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...
The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...
Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...
"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...
After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...
In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...