Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...
Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...
With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...
Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...
Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...
Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...