The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...
Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...
Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...
With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...
Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...