To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also ...
Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...
Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...
Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...
“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...
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Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...
Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...
Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...