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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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Feet on the Street: Where in the world is Centro?

Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...

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#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...

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Feet on the Street: Where in the World is Centro?

Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...

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GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...

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Working at Centro: A Day in the Life

After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...

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