Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...
As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...
Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...