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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How Economic Uncertainty Is Changing Consumer Behavior—and How Brands Can Adapt

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

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Blog Posts

Social Ads at Scale: Centro Gobbles up GraphScience

Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...

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Should You be Happy at Work?

Why should you be happy at work? Organizations around the world are heavily investing in employee engagement, health and wellness, ...

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Publisher Partner of the Month: Pioneer News Group

We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...

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Publisher News: Industry Insights

The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...

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Hot Jobs in Tech

A new week calls for a new set of some of the hottest jobs in adtech! Since Centro started, we’ve ...

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Working at Centro: A day in the life

Our culture month celebration is hitting full steam! The greatest proponents of our culture are the Centrons, so what better ...

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Programmatic Zeitgeist: More Ads Coming to Your Instagram Feed

Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...

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#CentroLife: To be a Centern

For some, being an intern meant that one was destined for most mundane tasks:  coffee runs, endlessly making copies, and ...

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#CentronShorts: The Stories Behind the Shots

Last December, Instagram announced that it surpassed 300 million active users. Though impressive, it still has a reputation for being ...

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