Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...
Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...
Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...
Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...
Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than ...
Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...
Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...