To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...
The Value of Non-Working Media Dollars Marketers have traditionally categorized media spend into working and non-working dollars. Working dollars pay ...
A new week calls for a new set of some of the hottest jobs in adtech! Since Centro started, we’ve ...
Our culture month celebration is hitting full steam! The greatest proponents of our culture are the Centrons, so what better ...
Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...
For some, being an intern meant that one was destined for most mundane tasks: coffee runs, endlessly making copies, and ...
Last December, Instagram announced that it surpassed 300 million active users. Though impressive, it still has a reputation for being ...
With culture month kicking into high gear there is no better time to sit back, take a deep breath, and ...
Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...