Jul 8 2015
Basis Technologies

Christmas in July: Reaching Three Generations of Consumers


As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to you in line at the store? Who are you chatting with at your office party? Who is on your gift list this year?

Chances are, your mental list is diverse – one that includes people from all ages and stages. The same holds true in digital media. Whether you’re a media buyer, publisher or advertiser, unless you’re working with a highly specialized product, your audience is probably comprised of a wide variety of prospects – from recent graduates to adoring grandparents, and everyone in-between.

Ironically, casting a wide net can be tricky. One message doesn’t actually fit all, so understanding the nuances of your individual groups is critical. While everyone is spending their hard-earned money for the holidays, there’s never been a better time to evaluate the best way to engage the biggest consumers.

In this second part of our five part series entitled, Unwrapping the Holiday Shopper, we’re taking a look at Millennials, Gen Xers, and Baby Boomers. This infographic will help you better understand how and why these generations are buying. We’ll also highlight the top reasons why you should engage them. Take a look to see if you’re reaching the right targets this holiday season. And if you’re not, there’s always time to optimize.


Without further delay, we bring you Unwrapping the Holiday Shopper: Part 2.