Blog Archives - Page 129 of 191 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

#CentroInAction: The Perfect Pairing of Search and Social

Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...

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Christmas in July: Reaching Three Generations of Consumers

As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...

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Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

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The Big Bucks of Summer Spending: Travel and Back to School

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...

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Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...

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As Temperatures Heat Up, So Does the Race for Holiday Digital Inventory

Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...

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Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...

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Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...

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Working at Centro: A Day in the Life

Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...

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