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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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Blog Posts

Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Is Happiness The New ROI?

In this episode of the future of work podcast Shawn and I explore some of the things he is doing ...

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Baby Boomers: A Realtor's Dream

We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. ...

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Baby Boomers: Still a Boon for your Business

Information on marketing to Millennials can be found virtually anywhere these days, but what about Baby Boomers? Once a prime ...

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Digital Innovations Awesome List

After a brief hiatus, the digital innovations team is back to bring you some extra awesome in your day. With ...

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Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...

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Rethinking the Meaning of Labor Day

What do you think of when you hear the words Labor Day? Long weekends? Final trips? Backyard get-togethers? Well, yes ...

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Don’t let the rise of tech take a toll on talent

It’s no secret that digital media is moving at lightning speed. The industry is exploding with new technology, new tools, ...

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Centro's Hot Jobs in Tech

September is here and that means we have some fresh tech positions for you! Since our founding we’ve had one goal: ...

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