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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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Blog Posts

Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Centrons Making a Difference

Across the country, Centrons strive to give back to the community through volunteer efforts with a desire to make a ...

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Centro Gives Back With The Giving Tree Program

Winston Churchill once said, “We make a living by what we get, but we make a life by what we ...

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Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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Working at Centro: A Day in the Life

Hey there, folks! Culture month is in full-swing and today, we bring you a fresh edition of Working at Centro: ...

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The True Meaning of Raving Fan Service

Here at Centro, the phrase “raving fan service” is used on a daily basis. Of course, we all strive to ...

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Working at Centro: A Day in the Life

Welcome back, friends! We’re giving you another peek into the different jobs at Centro with the newest addition of Working ...

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Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...

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#CentronShorts: The Stories Behind the Shots

We're back with the latest chapter of our #CentronShorts series. Throughout this series, we are striving to bring you a brand ...

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