The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels and vendors out there,” said Centro CEO Shawn Riegsecker.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.