Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
"Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow and diversify what it can do for the middle of the media-buying marketplace.' That’s exactly what they have done. And now the company projects it will manage nearly $400 million in digital ad spend this year."
Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?