The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow and diversify what it can do for the middle of the media-buying marketplace.' That’s exactly what they have done. And now the company projects it will manage nearly $400 million in digital ad spend this year."
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.