Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...
As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...
Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...
Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...
With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...
