To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...
As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… ...
To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.
What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and ...
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...
After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...
Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.
For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...