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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Blog Posts

Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series. It is a big week for Centro, with some fantastic events ...

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The New Local: Opportunity On Every Corner

It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...

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Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Part II: Dimensions of Digital Video

We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...

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Catering to the Cross-Channel Customer: Takeaways from Argyle and a Brand New Video

I had the pleasure of attending the Argyle CMO Leadership Forum in San Francisco last week.  If you haven’t been, ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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As School Ends, Back to School Buying Begins

The dog days of summer are upon us, kids are out of school, summer vacations are booked, and over the ...

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#3TbyCentro: The Road So Far

St. Louis, Kansas City, Nashville, and Oklahoma City are in the books. After four shows in the last two weeks ...

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Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

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