Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...
For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has ...
Centro DSP Expands Cross-Channel Ad-Buying Capabilities with Integrations for Video Inventory; Adds Mobile Audience Data from Oracle BlueKai, NinthDecimal NEW ...
The software firm is based in Chicago, Illinois and focuses on employee development. “Centro is for dreamers—the company’s lofty business ...
Welcome back to our Feet on the Street series. It is a big week for Centro, with some fantastic events ...
It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...
It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...
We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...
I had the pleasure of attending the Argyle CMO Leadership Forum in San Francisco last week. If you haven’t been, ...
