Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...
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Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...
Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...
Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...
When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...
From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...
Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...
In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...