Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
Welcome back to a new edition of Feet on the Street! The third week of our 3T Programmatic Roadshow is ...
Have you met Jennifer? More importantly, has Jennifer met you? Jennifer started her morning doing yoga along with her favorite ...
The Challenge Heading into the fall semester, a local university needed to boost enrollment numbers in its core and specialty ...
"I wanted to build something the right way," founder and CEO Shawn Riegsecker said at a keynote address when talking about Centro's origins. "I firmly believe ...
Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...
Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...
Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...
Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...
"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost
