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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

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#CentroInAction: Telling Your Digital Story

It was once said, “If you don't tell your story, someone else will.” That was surely the situation in our ...

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Centro Signs Multi-Year Lease for New Headquarters in Chicago's Sullivan Center

New Office Has 70,000 Square Feet to Accommodate 250 Local Employees with Room for More Hires; Centro Has Experienced a ...

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Fortify Your Approach to Healthcare with a Hefty Dose of Digital

The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which ...

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RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too

Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...

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Feet on the Street: Where in the World is Centro?

Holy smokes, Batman! This year is speeding by faster than the Batmobile and it doesn’t seem to be slowing down. ...

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Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...

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#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

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Have No Fear, There are Experts Here

Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...

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