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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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THE GIVING TREE PROGRAM AND ITS INSPIRING GROWTH

Here at Centro, we believe that we can make the world a better place. Whether that means pouring frigid ice ...

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Feet on the Street: Where in the World is Centro?

What’s better than one week filled with events? Try two! This week we are giving you a double dose of ...

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Centro hosts WomenAdvancing for an evening of mentorship and merlot

“Our happiness is determined by the amount of personal investment made in our own growth.”  - Centro Manifesto Guided by ...

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#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...

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PUBLISHER NEWS: INDUSTRY INSIGHTS

Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ...

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Channel Sales Partner of the Month: The Fresno Bee

This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the ...

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Feet on the Street: Where in the World is Centro?

Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you ...

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