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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

CHANNEL SALES PARTNER OF THE MONTH: THE WASHINGTON TIMES

April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...

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The Story Your Brand Needs to Tell

In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...

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The Digital Innovations Awesome List: SXSW Edition

After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...

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RTB Zeitgeist: Getting to grips with programmatic

Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...

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How autistic employees are helping the industry

Murray, who is one of 2 million Americans with autism, works for Centro, a digital ad planning and buying company ...

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The Ultimate Programmatic Package – Brought to You by Centro

When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...

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Feet on the Street: Where in the World is Centro?

After this past weekend, some of you might upset. But with all the busted brackets and upsets in the NCAA ...

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SHIFTING GEARS: NEW OPPORTUNITIES IN AN OLD INDUSTRY

Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

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#CentroInAction: Vote ‘Yes’ for Digital

Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...

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