A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...
Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.
For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...
Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...
Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...
April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...
In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...