To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
For the past 49 years, the Super Bowl has been bringing folks together. What was once a game strictly about ...
It’s about time we gave this team a little recognition for what it's been doing! The Corpus Christi Caller-Times has been steadily ...
Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...
Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...
The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...
Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...
There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...