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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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Blog Posts

CENTRO BUILDS A DSP JUST FOR INDEPENDENT AGENCIES

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

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RANKED: The hottest pre-IPO ad tech startups of 2015

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

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10 great workplaces in advertising and marketing

Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also ...

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Feet on the Street: #adtechSF Edition

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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Centro Unveils Cross-Channel DSP For Regional Marketers

Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...

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Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...

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Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind

Read More on GeoMarketing 

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Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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