Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...
Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...
We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...
Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...
The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...
Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...
"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...
After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...
In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...
