Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...
Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...
The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...
Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...
"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...
After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...
In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...
Growth in Video Advertising Video consumption is at an all-time high and, due to developments in device and app capabilities, ...
We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 ...
