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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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The Digital Innovations Awesome List (DIAL)

Well folks, Punxsutawney Phil issued his final verdict last week – six more weeks of winter. As depressing as that ...

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Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series. February is in full swing and as we work diligently to ...

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Part 1: Running Towards a Cure

This March seven Centrons in the New York office are on the path to go the extra mile (well, actually, ...

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RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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Centro Extends Relationship with AutonomyWorks

Centro Extends Relationship with AutonomyWorks Supports Organization Dedicated to Creating Jobs for Professionals with Autism Chicago, February 3, 2015 – ...

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Publisher News: Industry Insights

Didn't have time to sift through all the industry news coverage this month? Don't worry - we've got you covered! ...

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