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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

PART 2: RUNNING TOWARDS A CURE

More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...

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Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Feet on the Street: Where in the World is Centro?

This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

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#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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