"Advertising-technology company Centro has landed another $30 million from a Wall Street money manager to continue its fast growth. It's the second round of venture funding for the 14-year-old Chicago company, seen as an IPO candidate. It's one of the largest venture investments in a Chicago company this year."
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
