The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Advertising-technology company Centro has landed another $30 million from a Wall Street money manager to continue its fast growth. It's the second round of venture funding for the 14-year-old Chicago company, seen as an IPO candidate. It's one of the largest venture investments in a Chicago company this year."
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.