Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...
Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...
Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...
“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...
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Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...
Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...
Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...
When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...
