To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...
Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...
Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...
I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...
Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...
Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...
Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...
Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...
Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...