REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

Read More
2014 Holiday Insights: The Omnichannel Approach to Holiday Shoppers

If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...

Read More
2014 Holiday Insights: The Gift of Data!

At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...

Read More
Five on Friday

Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, ...

Read More
Advertising Age Names Centro as the Best Place to Work in Advertising & Media

Employee Accolades and Feedback Propels Centro to the Top Spot on AdAge’s Ranking of Workplaces; Centro Continues to Garner Recognition ...

Read More
Feet on the Street: Where in the World is Centro?

Is it December already? Wow, time sure flies! We hope you all had a great Thanksgiving and are ready for ...

Read More
#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

Read More
RTB Zeitgeist: Top 10 things you need to know about programmatic

Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should ...

Read More
Five on Friday

Hey there, folks! We’re glad you stopped by for today’s Five on Friday. This crazy polar vortex has us in ...

Read More
chevron-down