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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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Blog Posts

RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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Consumers Shop ‘Til They Drop This Mother’s Day

Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...

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Vacationers are Going Digital. Are You?

When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...

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Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

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#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

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Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

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Publisher News: Industry Insights

South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look ...

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Publisher Partner of the Month: Lee Enterprises

We are very excited to spotlight Lee Enterprises this month! Lee Enterprises began working with Centro in 2012 and launched ...

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Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

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