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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

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#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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THE GIVING TREE PROGRAM AND ITS INSPIRING GROWTH

Here at Centro, we believe that we can make the world a better place. Whether that means pouring frigid ice ...

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Feet on the Street: Where in the World is Centro?

What’s better than one week filled with events? Try two! This week we are giving you a double dose of ...

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Centro hosts WomenAdvancing for an evening of mentorship and merlot

“Our happiness is determined by the amount of personal investment made in our own growth.”  - Centro Manifesto Guided by ...

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#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...

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