How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Here at Centro, we believe that we can make the world a better place. Whether that means pouring frigid ice buckets over our heads or hosting late night fundraising events – we have the ability and responsibility to change lives for the better.
From that core belief, the Centro Giving Tree stemmed roots. This philanthropic program encourages employees to commit their fundraising time and efforts to various associations and organizations, with the help of regional liaisons and the backing of a potential Centro match offering. Chief Executive Officer, Shawn Riegsecker, believes that the program is an opportunity for people at the company to really get involved and collaborate with one another outside of just the work they do on an everyday basis, as noted in this newly released Giving Tree recap video.
But it’s not just Centro who believes in the power of giving. Today, executives are developing value-driven programs to help nurture their philanthropic efforts. In fact, a 2013 report on corporate giving and employee engagement revealed that more than 80 percent of companies say their business is committed to a giving or volunteering program.
Furthermore, when employees work together on a project that is not just about a deadline, they develop greater compatibility and are more likely to meet those future deadlines without conflict or concern, thus fostering company-wide success. Riegsecker agrees. “We really need to keep focus on making sure that the time we spend in our lives is dedicated to others outside of just ourselves and helping the world around us. And I think if we do that, we’re not only going to have a really successful organization internally, but also a successful company overall.”
To learn more about how Centro helped the Giving Tree grow in 2014, check out this recap here.