Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...
401k-Match, Profit-Sharing and Career Development Help Centro Secures No. 2 Spot on Crain’s; Advertising Age, Fortune, and Crain’s New York ...
“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...
Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...
As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… ...
To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.
What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and ...
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...