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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...

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Blog Posts

A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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The Digital Innovations Awesome List (DIAL) - #CES2015 Recap

Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...

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Centro at #CES2015: The eBook

There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...

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A Conversation with Forrester – Part One: The Digital Video Landscape

  As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...

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Tap Into The Power Of Social With This Platform Breakdown

Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...

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Five on Friday: #CES2015 Recap

Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Feet on the Street: CES 2015 Edition

Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...

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The Butterfly Effect of Mentoring

I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...

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