Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...
Holy smokes, Batman! This year is speeding by faster than the Batmobile and it doesn’t seem to be slowing down. ...
Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...
When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...
Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...
As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...
401k-Match, Profit-Sharing and Career Development Help Centro Secures No. 2 Spot on Crain’s; Advertising Age, Fortune, and Crain’s New York ...
“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...
Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...
