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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Ad Age's Best Places to Work 2014

Read the Entire Story on AdvertisingAge

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Five on Friday

Hey there, peeps! After a week off, our Five on Friday series is back and ready to rumble! Like always, ...

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RTB Zeitgeist: Don’t Be Spooked By Fear of Programmatic Ad Buying

Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...

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High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...

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#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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The Digital Innovations Awesome List (DIAL)

Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...

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Feet on the Street: Where in the World is Centro?

It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...

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Five on Friday

Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...

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SiteScout Adds Facebook Exchange Inventory to Self-Serve Real-Time Bidding Platform

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

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