Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...
April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...
In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...
Murray, who is one of 2 million Americans with autism, works for Centro, a digital ad planning and buying company ...
When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...
After this past weekend, some of you might upset. But with all the busted brackets and upsets in the NCAA ...
Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...
