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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

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Blog Posts

Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Feet on the Street: Where in the World is Centro?

This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

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#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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THE GIVING TREE PROGRAM AND ITS INSPIRING GROWTH

Here at Centro, we believe that we can make the world a better place. Whether that means pouring frigid ice ...

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