Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...
When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...
Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...
It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...
Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...
Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...
What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...
Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...
The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...