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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

Centro on the Run

Welcome to the first part in our four part series: Centro on the Run.  Marathon season is upon us and ...

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RTB Zeitgeist: How Brands Measure in a Programmatic World

Republished from the SiteScout Blog.  Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...

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The Future of Digital Media Buying: Centro & Forrester Research Sound Off

Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...

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Five on Friday

Greetings readers. It’s that time of the week again – Friday! Autumn is upon us and what better way to ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Introducing the first-ever Centro Programmatic Advertising Glossary

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

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Centro Named #8 Best Medium-Size Company to Work For in the U.S.

Fortune Lists Best Companies Nationwide Based on Survey from Consulting Firm Great Place to Work; Centro’s Focus on Growth and ...

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Centro Bets on Automated Direct

Read the Entire Story on Marketing Mag

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In Good Company – Centro is a Great Place to Work

Centrons have been saying it since 2001. Crain’s Chicago Business has been saying it since 2010. This year, Centro has ...

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