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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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Blog Posts

Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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ANA Masters of Marketing: Making Connections, Finding Purpose

The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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#CentroInAction: The Proof is in the Partnership

One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...

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Five on Friday

Hello, friends! It's Friday and time for the latest Five on Friday! The Centrons felt like jet setters this week, ...

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Centro on the Run - Part 2

Welcome to part two of the Centro on the Run series! We are sure that by now you are all ...

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Feet on the Street: Where in the World is Centro?

Centro is set for another week packed with high-level sponsorships and international events. Over the next five days, you'll be ...

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Five on Friday

Hello again, friends, and welcome to another Friday! It has been quite a busy week for us, packed with plenty ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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