Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
It’s about time we gave this team a little recognition for what it's been doing! The Corpus Christi Caller-Times has been steadily ...
Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...
Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...
The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...
Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...
There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...
Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...
