Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...
Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...
There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...
Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...
Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...
Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...
I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...
