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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

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Blog Posts

Five on Friday

Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, ...

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Advertising Age Names Centro as the Best Place to Work in Advertising & Media

Employee Accolades and Feedback Propels Centro to the Top Spot on AdAge’s Ranking of Workplaces; Centro Continues to Garner Recognition ...

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Feet on the Street: Where in the World is Centro?

Is it December already? Wow, time sure flies! We hope you all had a great Thanksgiving and are ready for ...

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#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

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RTB Zeitgeist: Top 10 things you need to know about programmatic

Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should ...

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Five on Friday

Hey there, folks! We’re glad you stopped by for today’s Five on Friday. This crazy polar vortex has us in ...

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Centro's Holiday Best Practices Guide

We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in ...

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#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot ...

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Ad Age's Best Places to Work 2014

Read the Entire Story on AdvertisingAge

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