Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot ...
Hey there, peeps! After a week off, our Five on Friday series is back and ready to rumble! Like always, ...
Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...
You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...
When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...
Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...
It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...
Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...
