Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
Employee Accolades and Feedback Propels Centro to the Top Spot on AdAge’s Ranking of Workplaces;
Centro Continues to Garner Recognition for Building a Great Culture and Creating Happiness
NEW YORK, NY - Dec. 2, 2014 – Centro, a provider of unified, enterprise-class software for digital advertising, today was named the No. 1 Best Place to Work in Advertising & Media, according to Advertising Age. The leading industry publisher ranked 40 companies based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.
Advertising Age’s recognition showcases Centro’s commitment to building a corporate culture that creates happiness for employees, customers and partners. In 2014, Centro has also received national renown in Fortune, Crain’s Chicago and Crain’s New York for its workplace. The company continues to generate positive ratings (average of 4.6 out of 5) on career community site Glassdoor, illustrating that it is one of the best organizations to work for in the U.S. CEO and founder Shawn Riegsecker has been an advocate of workplace values and culture, recently presenting his views on employee happiness at the 4As Talent@2030 Conference. Now with more than 570 team members in North America, and looking to expand to 800 in 2015, Centro is experiencing healthy business growth while delivering on employee needs.
“With hundreds of companies applying and going through the rigorous employer and employee survey process for the 2014 Ad Age Best Places to Work list, the competition was tough. The organizations that rose to the top are incredibly deserving,” said Natalie Zmuda, deputy managing editor at Advertising Age. “In today’s dynamic business environment, talent is a key differentiator. The leadership teams we’ve honored have perfected the art of recruiting, developing and retaining talent, setting their firms apart from others in the advertising and media world. And they’ve carefully, thoughtfully crafted a culture and a work environment that anyone would be lucky to be a part of.”
“It is an honor to be recognized among our peers in the industry who are attracting and cultivating great talent,” said Shawn Riegsecker, CEO of Centro. “The Centro culture differentiates us from many companies in our space and we credit it for driving our growth. Getting culture right and keeping our employees happy directly affects our ability, as a company, to transform media and advertising through technology.”
Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resource consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues.
Centro (centro.net) provides unified, enterprise-class software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014, #1 on Advertising Age’s Best Place to Work in Media & Advertising in 2014, and #8 on Fortune’s Best Medium-Size Workplace in 2014.
About Advertising Age
Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world's best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.