Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...
At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...
Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, ...
Employee Accolades and Feedback Propels Centro to the Top Spot on AdAge’s Ranking of Workplaces; Centro Continues to Garner Recognition ...
Is it December already? Wow, time sure flies! We hope you all had a great Thanksgiving and are ready for ...
As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...
Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should ...
Hey there, folks! We’re glad you stopped by for today’s Five on Friday. This crazy polar vortex has us in ...
We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in ...
