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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Blog Posts

Five on Friday: #CES2015 Recap

Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Feet on the Street: CES 2015 Edition

Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...

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The Butterfly Effect of Mentoring

I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...

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Five on Friday

Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...

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Aiming for the High Seas: The 12 Dreams of Centrons

Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...

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Five on Friday

Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...

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The Digital Innovations Awesome List (DIAL)

Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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