Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...
It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...
Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...
Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...
What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...
Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...
The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...
Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...
One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...