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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

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Blog Posts

Five on Friday

Hey, people! It is Friday again and welcome the #AXWI edition of Five on Friday. CMO Kelly Wenzel and VP ...

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Centro on the Run

Welcome to the first part in our four part series: Centro on the Run.  Marathon season is upon us and ...

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RTB Zeitgeist: How Brands Measure in a Programmatic World

Republished from the SiteScout Blog.  Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...

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The Future of Digital Media Buying: Centro & Forrester Research Sound Off

Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...

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Five on Friday

Greetings readers. It’s that time of the week again – Friday! Autumn is upon us and what better way to ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Introducing the first-ever Centro Programmatic Advertising Glossary

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

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Centro Named #8 Best Medium-Size Company to Work For in the U.S.

Fortune Lists Best Companies Nationwide Based on Survey from Consulting Firm Great Place to Work; Centro’s Focus on Growth and ...

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Centro Bets on Automated Direct

Read the Entire Story on Marketing Mag

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