Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...
One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...
Hello, friends! It's Friday and time for the latest Five on Friday! The Centrons felt like jet setters this week, ...
Welcome to part two of the Centro on the Run series! We are sure that by now you are all ...
Centro is set for another week packed with high-level sponsorships and international events. Over the next five days, you'll be ...
Hello again, friends, and welcome to another Friday! It has been quite a busy week for us, packed with plenty ...
When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...
Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...
What is the RTB Zeitgeist Playbook? We’re glad you asked. This ebook is a compilation of the most popular RTB Zeitgeist Newsletter articles ...