The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...
Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ...
This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the ...
Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you ...
Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to ...
Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...
Well folks, Punxsutawney Phil issued his final verdict last week – six more weeks of winter. As depressing as that ...
On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...
Welcome back to our Feet on the Street series. February is in full swing and as we work diligently to ...