Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...
More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...
For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...
This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...
Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...
Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...
When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...
We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...
Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...
