Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
It’s about time we gave this team a little recognition for what it's been doing!
The Corpus Christi Caller-Times has been steadily growing over the past few years and is poised to have a huge 2015. It is already out of the gate in Q1 with 70% YOY on the books. At this rate, it should be hitting its 2014 number by the end of Q2! The Corpus Christi Caller-Times has been keeping up with consumption trends. In fact, video has been a huge part of its success, with 675% growth from 2014 to 2015. Another area of focus for the team is programmatic, where the organization is already seeing great results for its clients!
Ben Blackwell, digital sales manager, is leading up the charge at the Caller-Times. He notes, “At the Caller-Times, we highly value our partner relationship with Centro. Its world-class partner services have helped elevate our digital marketing services to a higher level, while earning incremental revenue from our advertisers.”
Let’s keep an eye on this market as it works its way up to the top of the leaderboard!