From keeping up with new technologies to adapting to shifts in consumer behaviors, we explore the challenges facing travel marketers.
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When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of tech-free weeks in the Caribbean. No matter where your wanderlust takes you, vacation season is just around the corner and planning is in full-swing for both travelers and digital advertisers. Here’s why you should care.
In 2014, Americans spent an estimated $307 billion on travel and are expected to reach $337 billion by 2016. This year, Americans will plan an average of two and a half vacation trips and almost three fourths of these travelers will use the internet to help plan their trips. On top of that, 47% will start looking for vacation ideas on one device and finish on another. In response to this trend, digital ad spending for the U.S. travel industry was over $4 billion in 2014. That number is expected to continue to rise rapidly.
Multi-vacations, multi-screens, and multi-chances to reach consumers who are gearing up to spend money. Sounds like a great adventure for digital marketers of all kinds. Use this infographic to see where your consumers are headed and how you can stick with them every step of the way.
