Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of tech-free weeks in the Caribbean. No matter where your wanderlust takes you, vacation season is just around the corner and planning is in full-swing for both travelers and digital advertisers. Here’s why you should care.
In 2014, Americans spent an estimated $307 billion on travel and are expected to reach $337 billion by 2016. This year, Americans will plan an average of two and a half vacation trips and almost three fourths of these travelers will use the internet to help plan their trips. On top of that, 47% will start looking for vacation ideas on one device and finish on another. In response to this trend, digital ad spending for the U.S. travel industry was over $4 billion in 2014. That number is expected to continue to rise rapidly.
Multi-vacations, multi-screens, and multi-chances to reach consumers who are gearing up to spend money. Sounds like a great adventure for digital marketers of all kinds. Use this infographic to see where your consumers are headed and how you can stick with them every step of the way.