The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can combine the more operational business automation with the programmatic RTB exchanges. “We believe the race is on to become the software provider of a single sign-on platform that automates 100% of your digital spending,” he said."