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"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can combine the more operational business automation with the programmatic RTB exchanges. “We believe the race is on to become the software provider of a single sign-on platform that automates 100% of your digital spending,” he said."
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?