"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can combine the more operational business automation with the programmatic RTB exchanges. “We believe the race is on to become the software provider of a single sign-on platform that automates 100% of your digital spending,” he said."
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
