With the record number of AOR media agency pitches taking place this year, one has to wonder if our industry is experiencing the typical cycle for agency turnover and new business wins, or is this the harbinger of a more fundamental shift in the media landscape?
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
