To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...
“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...
IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in ...
We are thrilled to announce that this month’s Partner of the Month is the one and only Utah Media Group ...
Let’s say you’re an airline CMO and you started a new route to a vacation destination. Who doesn’t love promotional ...
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As you probably noticed, the political season is in full swing. Polls, debates and press conferences are a regular occurrence ...
Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...
Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site – ...