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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Blog Posts

Generation Z: They’re Changing the Workplace, Too

With their growing population, yearning to be homeowners, and strong sense of entrepreneurialism, Generation Z is causing quite the commotion ...

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Wellnesspalooza: Happiness of the Mind and Body

Every year, Centro sponsors a free health screening for all employees and encourages 100% participation across the company. Those that ...

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#CentronShorts: The Stories Behind the Shots

Get the popcorn, because you're in for a title bout in the newest chapter of our #CentronShorts story. In these brief ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Centrons Making a Difference

Across the country, Centrons strive to give back to the community through volunteer efforts with a desire to make a ...

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Centro Gives Back With The Giving Tree Program

Winston Churchill once said, “We make a living by what we get, but we make a life by what we ...

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Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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Working at Centro: A Day in the Life

Hey there, folks! Culture month is in full-swing and today, we bring you a fresh edition of Working at Centro: ...

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The True Meaning of Raving Fan Service

Here at Centro, the phrase “raving fan service” is used on a daily basis. Of course, we all strive to ...

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