Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different issues under the broad label of “fraud.” Many discussions of fraud explain it in terms that are too simplistic and fail to underscore the nuances of this issue. This piece focuses on the definition of fraud and the various ways it takes shape.