What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
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Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different issues under the broad label of “fraud.” Many discussions of fraud explain it in terms that are too simplistic and fail to underscore the nuances of this issue. This piece focuses on the definition of fraud and the various ways it takes shape.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.