The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different issues under the broad label of “fraud.” Many discussions of fraud explain it in terms that are too simplistic and fail to underscore the nuances of this issue. This piece focuses on the definition of fraud and the various ways it takes shape.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.