Sep 25 2015
Basis Technologies

Banner-blind as a bat? Social native can solve for that


“Surprise, most of you are already executing native advertising!”

That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one of many eye-opening statements during her webinar yesterday, Understand Native Social Advertising in 60 Minutes or Less.

At noon, Aubry broadcast from Chicago to an audience of 225 international listeners. This webinar addressed a hot, but frequently misunderstood, topic in digital: native advertising and what it looks like in the social space. Aubry went over the necessity for native ads (folks are banner-blind these days), common types of native advertising (search ads count! See opening quote), and how native ads are manifesting themselves in the social space (hint: Facebook = huge).

Any marketer looking to progress their digital presence would glean a tip or two from the webinar. Those that attended certainly did, as indicated by the QA session at the end. For those of you who couldn’t make it, we’ve made the full broadcast available to you here.

Questions on what you heard? We’d love to answer them. Drop us a line at