Sep 28 2015
Basis Technologies

Industry Bootcamp: Advertising Week NYC


September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New York and we think this year will be the best yet. We’re in an industry on the move – as brands, agencies, publishers and the fast-growing tech sector wrestle with tough issues like ad fraud and data privacy.  At the same time we’re creating new ways to engage and inspire consumers across all the moments that matter, making New York the place to be this week.

Advertising Week 2015 features some of the best and brightest in advertising, technology and pop culture. Taking center stage will be Sheryl Sandberg, chief operating officer of Facebook,  Dascha Polanco from the hit show Orange is the New Black, TV host and producer, Ryan Seacrest, and Doug Ellin, creator of  Entourage.

Centro is thrilled to be a part of this exciting week! As a sponsor of AWNY's Media Insights Breakfast, we welcome you to join us for breakfast on Wednesday and/or Thursday, where we will focus on sales tactics designed for the "always-on" consumer and how "large brands remain innovative and disruptive."

Advertising Week NYC: By the Numbers

  • 4 Days
  • 290 + Events
  • 95,000 Attendees
  • 246 Seminars + Workshops
  • 902 Speakers
  • 500 Press
  • 10, 000+ Delegates

AWNY’s Media Insight Breakfasts
When: Wednesday, 9/29 at 7:45 AM: Media Insights Breakfast: Selling to the "Always-On" Consumer
Thursday, 10/1 at 7:45 AM: Media Insights Breakfast: Large and Nimble: How Large Brands Remain Innovative and Disruptive

Hungry for media? Wake up bright and early with our favorite New York advertising organization, Advertising Women of New York. Be sure to check out AWNY’s Media Insight breakfasts on Wednesday and Thursday!

Transparency and Openness in Programmatic: What it Means, Why It's Crucial, and How We Get There
When: Monday 9/28 at 10:15 AM

Programmatic buyers demand placement transparency. This session prompts a frank conversation about transparency between buyers and sellers. It will also navigate the process of setting industry transparency standards, and how transparency discussions will ultimately boost the success of programmatic advertising.

Building Trust and Transparency into Programmatic Media Buying
When: Wednesday 9/30 at 10:00 AM

Employees are the key to a successful organization. Did you know the average agency turnover rate is upwards of 30%, according to MediaPost? Centro was established in 2001 with the guiding principle that the company’s success could be achieved by focusing on the growth, well-being and happiness of employees first and foremost. Creating organizational growth while attracting and nurturing talent will generate success. Be sure to check out these can’t miss sessions on how and why employee happiness is the new ROI.

Monday 9/28 at 2:00 PM: The New Face of Talent: Creativity without Borders
Monday, 9/28 at 3:00 PM: Talent Talks: Part I
Tuesday, 9/29 at 3:00 PM:  Talent Talks: Part II
Wednesday 9/30 at 5:00 PM: Redefining: Talent

Winning the Mobile Moments of Truth: A Chat with Google & Fast Company
When: Monday, 9/28 at 3:00 PM

Did you know the average consumer spends 127 minutes in mobile applications a day? Mobile is already a staple in many media plans, but its popularity is still growing. Be sure to tune into this session on the future of mobile advertising through the eyes of the world’s leading tech company, Google.

Advertising Week wouldn’t be all that it is without the exciting after parties! Be sure to check out the kick-off party Monday night at Terminal 5 with awesome performances hosted by the radio’s hottest DJ’s!

True to tradition, Advertising Week brings endless opportunities to learn, network and grow with the industry's best.  If you're heading to Advertising Week, we want to be sure to connect with you! Reach out to us at to see where we will be and to schedule a meet-up! See you there.