Dec 7 2015
Basis Technologies

DigitasLBI Vice President Alexa Sanchez Joins Centro to Lead Regional Media Service Team


Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels

New York – December 7, 2015 – Centro (, a provider of enterprise-class software for digital advertising, today announced the addition of Alexa Sanchez as Vice President, Media Strategy and Media Operations for the East. A proven leader, Sanchez has spent the past two years helping double digital media investment from one of DigitalLBi’s key global clients. She will lead a wide range of media, operations and analyst professionals for Centro’s East Coast offices in New York, Boston and Washington, DC. Centro is a trusted partner for national and regional agencies, who leverage the company’s software platform to automate the lifecycle of media transactions with publishers, encompassing guaranteed and biddable ad inventory on every major digital channel.

Sanchez has more than a decade of experience in all major aspects of digital advertising. She has been counseling brands about the value of digital media since the industry’s early stages of development. Before joining Centro, she served as VP, Group Media Director, at DigitasLBi, where she led U.S. media strategy and operations for multi-global client L’Oreal Paris. Prior to DigitasLBi, Sanchez worked at MEC, driving early adoption in emerging digital media channels such as mobile, video and social over the course of six years for clients such as Accenture, Marriot International and Monster. Sanchez has a B.A. in psychology from Skidmore College.

“I joined Centro because I saw the tremendous promise of its technology to seamlessly interweave media strategy, operations, and measurement. I hope to amplify this advantage for our customers by showcasing the benefits of our company’s software and services for brands and advertisers,” said Alexa Sanchez, VP, Centro. “As more brands drive full speed into digital media, our team can give them the agility, insights and transparency to maximize the effectiveness of their ad spend.”

“Centro’s service has been a core part of our solutions, whether our clients want to use our technology on their own or if they want us to walk with them as they grow expertise in the channel in-house,” said Scott Neslund, EVP of Client Services, Centro. “Adding Alexa’s experience to the team ensures that we can tailor solutions that agencies and advertisers can use to further enhance digital capabilities and ROAS.”

About Centro

Centro ( is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

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Anthony Loredo