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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Conquer Digital Video with the Four Key Formats

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Political Digital Digest: Inside MediaPost’s Marketing Politics Conference

Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach ...

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Centro DSP Spotlight: Combat Low-Quality Sites With Blocklists

When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...

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CES2016: Developments in Programmatic TV and Video

Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...

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IAB Honors Centro with 2016 Sales Excellence Award for Small to Medium Size Sales Organization

Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising ...

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Tweet-Cap: AdExchanger's Industry Preview 2016

AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there ...

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CES2016: Advertising and Marketing Opportunities Continue to Improve

As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...

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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...

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CES2016: A Full View of 360 Video

One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, ...

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