Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...
"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...
Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...
Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...
As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...
"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...
"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
