As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...
Since its days based in a server room, Centro has had offices in River North. But when the company outgrew its space ...
From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...
La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...
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The ease-of-use of our DSP is a major reason customers are choosing our platform to manage digital advertising initiatives. In ...
Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered ...
In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in ...
"Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. ...