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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Mobile Success in 2016 Means a Mature Strategy

In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in ...

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Ontario college to offer programmatic course

"Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. ...

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Centro’s Brand New Brand-Safe Political Ad Offering

"Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach ...

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Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Online Ad Fraud’s People Problem

'This is ad fraud that uses real Internet users who are innocent bystanders. It generates site visits from real humans, ...

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Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Why ANA Media is Arguably the Best Conference in Advertising

I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in ...

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Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

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